Client: Lays
Overview: Working with a vague creative brief, we decided to make an ad campaign highlighting one of the biggest complaints about a bag of Lays chips, only to flip it on its head.
Role: Art Director
Team: AD: Julia Muell, CW: Sam Eaton & Megan Lange
Deliverables: Print Ads, Out of Home, Case Study Video, Product Design
Everybody hates the air inside their chip bag.
But most people don’t know that it serves some very important purposes.
So instead of selling the chip, we began selling the air.
A larger than life homage to chip air.
We will be bringing our bags to the sky with floating billboards.
Each “billboard” will educate the public how our Air makes their chips tastier.
There’s a science to our air.
We will be partnering with Bill Nye to lay down ALL the facts
and end the air hate debate once and for all.
Give your leftovers some new life.
We will be releasing our new Air Clip Aerator and packaged flavored air
to give your left over bags some air flavor.
Case Study Video